Post by habiba123820 on Nov 1, 2024 19:30:09 GMT -8
Emailing has become an essential means of communication for companies. It is cited at the top of the most significant innovations of the last forty years. The advice sheet of No. 59 of the i-entreprise magazine looks back at the best practices to adopt to optimize your emailing campaigns.
Over the past 10 years, email has established itself as an undeniable communication tool. In 2012, 126 billion emails were sent in France, an increase of 5.6% compared to 2011.
Step 1 : Build your database
Subscribing to a newsletter is the key element to the success of the campaign. To do this, it is essential to have your own database of email addresses.
Collecting email addresses
Unlike other channels such as telephone and mail, you must obtain the explicit consent of your contacts to send them emails: opt-in. In concrete terms, this will involve systematically asking the question when wordpress web design agency collecting the email and giving them the choice of receiving emails from you.
Prioritize quality over quantity!
The goal in an e-mail campaign is not to send it to as many people as possible, but rather to send it to recipients interested in your information or your offer. To do this, you need to go further and know the profile of the recipients. It is essential to target the recipients of your e-mail, especially in a B to C context.
Clean the database regularly
As soon as your campaign is sent, remember to update your database with the returned emails. The management of NPAI (Does Not Live at the Address Indicated) is very important for the deliverability of the campaign.
Step 2 : Work on the message
It’s not enough to send an email to reach your recipients. Too many emails land in their inboxes, so how do you grab their attention to improve your open rate?
Choosing the subject line
Choosing the subject line is not only important for good marketing performance, but it is also crucial for deliverability. Some recommendations: do not use capital letters on whole words, do not overuse punctuation, avoid spam words, etc.
The unsubscribe link
In two or three clicks, the Internet user must be able to remove his address from your list. To do this, it must be clearly visible in the email.
Test again and again!
Testing multiple objects is easy and can add value. Objects that work are either very attractive or very teaser…
Personalization
It is very simple to implement in email marketing. The basis of personalization is to address your recipients with their first and/or last name. This way, everyone will feel more considered.
Hosting
An emailing is made up of texts and visuals. By adding to it, the weight of your message increases. To optimize it and ensure good deliverability to inboxes, it is advisable to host your emailing.
Step 3: Adapt to different media
Responsive email is an emailing designed to adapt to different display media. The French are increasingly equipping themselves with smartphones or touch tablets, and are increasingly consulting their mailboxes while on the move.
How to adapt your emailing? Media Queries, CSS3 properties, were created to target destination devices according to their own capabilities. Simply associate different possible declarations according to the media to define the display conditions.
Step 4 : Professional Routing Solution
The deliverability of your message also depends a lot on the solution used. To send campaigns, you must choose a professional solution that offers routing. If you go through your SMTP or via an email box, Internet service providers limit the sending of mass emails by IP address, from 40 consecutive emails. Since your Internet line is not considered professional, you will be limited by cadence or prohibited from sending emails for 24 hours. This helps limit spam and the sending of emails via ghost PCs (IP addresses used by viruses).
The professional router
Use the services of a professional router such as Sarbacane, which has structures adapted to sending emails in bulk but also relationships with the main messaging providers. This professional is an ally and ensures that you are well supported in the progress of your campaigns.
Over the past 10 years, email has established itself as an undeniable communication tool. In 2012, 126 billion emails were sent in France, an increase of 5.6% compared to 2011.
Step 1 : Build your database
Subscribing to a newsletter is the key element to the success of the campaign. To do this, it is essential to have your own database of email addresses.
Collecting email addresses
Unlike other channels such as telephone and mail, you must obtain the explicit consent of your contacts to send them emails: opt-in. In concrete terms, this will involve systematically asking the question when wordpress web design agency collecting the email and giving them the choice of receiving emails from you.
Prioritize quality over quantity!
The goal in an e-mail campaign is not to send it to as many people as possible, but rather to send it to recipients interested in your information or your offer. To do this, you need to go further and know the profile of the recipients. It is essential to target the recipients of your e-mail, especially in a B to C context.
Clean the database regularly
As soon as your campaign is sent, remember to update your database with the returned emails. The management of NPAI (Does Not Live at the Address Indicated) is very important for the deliverability of the campaign.
Step 2 : Work on the message
It’s not enough to send an email to reach your recipients. Too many emails land in their inboxes, so how do you grab their attention to improve your open rate?
Choosing the subject line
Choosing the subject line is not only important for good marketing performance, but it is also crucial for deliverability. Some recommendations: do not use capital letters on whole words, do not overuse punctuation, avoid spam words, etc.
The unsubscribe link
In two or three clicks, the Internet user must be able to remove his address from your list. To do this, it must be clearly visible in the email.
Test again and again!
Testing multiple objects is easy and can add value. Objects that work are either very attractive or very teaser…
Personalization
It is very simple to implement in email marketing. The basis of personalization is to address your recipients with their first and/or last name. This way, everyone will feel more considered.
Hosting
An emailing is made up of texts and visuals. By adding to it, the weight of your message increases. To optimize it and ensure good deliverability to inboxes, it is advisable to host your emailing.
Step 3: Adapt to different media
Responsive email is an emailing designed to adapt to different display media. The French are increasingly equipping themselves with smartphones or touch tablets, and are increasingly consulting their mailboxes while on the move.
How to adapt your emailing? Media Queries, CSS3 properties, were created to target destination devices according to their own capabilities. Simply associate different possible declarations according to the media to define the display conditions.
Step 4 : Professional Routing Solution
The deliverability of your message also depends a lot on the solution used. To send campaigns, you must choose a professional solution that offers routing. If you go through your SMTP or via an email box, Internet service providers limit the sending of mass emails by IP address, from 40 consecutive emails. Since your Internet line is not considered professional, you will be limited by cadence or prohibited from sending emails for 24 hours. This helps limit spam and the sending of emails via ghost PCs (IP addresses used by viruses).
The professional router
Use the services of a professional router such as Sarbacane, which has structures adapted to sending emails in bulk but also relationships with the main messaging providers. This professional is an ally and ensures that you are well supported in the progress of your campaigns.